A LETTER FROM THE FOUNDER

Born in the rugged wilds of Wales and raised inside a patriarchal system that offered me nothing to inherit but everything to prove, I walked away from the life scripted for me and built a new one—on my own terms.

RECLAIM began in 2008 as a side project to support the local economy in Mallorca. By 2015, it had evolved into a full-scale purpose led brand. It all started from a mission to save a saddlemaker’s horse during the financial crash— by turning discarded tack and vintage global textiles into an exquisite circular product. That first piece sparked a movement—one that now challenges the status quo of luxury from the inside out.

I grew up immersed in nature and shaped by a philosophy of long-term land stewardship—rooted in generational thinking and deep respect for the Earth. My father, a passionate conservationist and speaker, dedicated his life to championing sustainable practices and exposing the harms of industrialised agriculture. His mission lit the spark—RECLAIM became the fire.

Before founding RECLAIM, I left a career in fashion and advertising to join an Australian NGO building an eco- tourism project in Vietnam. From there, I moved to Paris to serve as Communications Director for the Mlinda Foundation, advocating for environmental stewardship. Throughout it all, my compass never shifted: protect the ecosystem, at all costs.

That same systems-thinking approach led to one of my greatest contributions yet. In 2018 while working as an advisor to Global Thermostat

I made a vital connection: captured CO2 could
be turned into rocket fuel - A game-changing opportunity for both Earth and Mars
I knew Musk needed to solve the problem of atmospheric toxicity on Mars and reduce his launch emissions from both planets. DAC would allow him to build a carbon neutral fuelling station on Mars. So In June 2020 I pitched the idea directly through two channels: Christina Musk (his sister-in-law), and Suzy Amis Cameron who’d previously collaborated with RECLAIM.

In December 2021, Musk publicly announced my initiative, echoing the  idea that I had  developed.

Today, RECLAIM is leading innovation in sustainable material sourcing and upcycling—proving that circular can be both exclusive and scalable. I ’ve
built a brand that’s delivered over a 30x return on initial investment—and achieved a double-digit valuation multiple relative to capital raised. Consistently maintaining healthy margins. I’ve built without outside funding, PR agencies, or industry nepotism—yet RECLAIM has been featured multiple times in Financial Times, Tatler, Vanity Fair, and invited to Milan Fashion Week. Our designs are now part of the Virgin Hotels luxury experience.

Now, with a capital raise underway, I’m scaling RECLAIM into a global force.  I’m here to build the future—circular, unapologetic, and unstoppable.