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This season, the fashion world is leaning into “British” as the trend to watch. For RECLAIM, British isn’t a borrowed aesthetic..it’s bloodline, memory, and lived heritage. RECLAIM´s Founder  was raised on a Welsh country estate surrounded by thoroughbred racehorses, vintage Land Rovers, and the quiet endurance of timeless countryside traditions.

RECLAIM’s Autumn/Winter collection takes these roots and reimagines them through a regenerative lens:

Tweed & Textures – authentic Harris Tweeds, classic Houndstooth wool, and fabrics with grit and soul, each carrying the mark of the land. These are seamlessly blended with lustrous silks reminiscent of country house interiors, and bold African printed cottons that speak to a wider world and the roots of humanity. The result is a dialogue between heritage and horizon—British countryside roots, reimagined for a global matriarchal economy.

Leather with a Past – restored horse-tack leather, supple again yet bearing the story of the races it once ran.

Modern Utility – structured shapes and practical silhouettes that echo field gear, now elevated into luxury.

Circular Heritage – every piece reclaimed, restored, renewed- British country as a living tradition, not nostalgia.

For RECLAIM, British country is ALWAYS in season.